Auction Direct Flowers respects your privacy and is committed to protecting the personal information you share with us. This statement describes how we collect and use your personal information that we may collect about you through the Site and from our communications with you.
Data Protection Laws
We are conscious of our legal responsibilities as a “data controller” and we support the principles of data protection reflected in the 1995 EU Directive on Data Protection and applicable national implementing legislation. We shall endeavour to ensure that the personal information we obtain and use will always be held, used, transferred and otherwise processed in accordance with our legal obligations.
How we obtain personal information about you
We may as a result of your interaction with our site and our communications with you hold and process personal information obtained about you. The types of personal information we collect may include:
• your name
• your phone number
• your email address
• your address
How we collect and use non-personal information
Please note that when anyone visits any of the site, we automatically collect certain non-personal information such as the type of computer operating system (e.g., Windows or Mac OS) and browser (e.g., Safari, Netscape, Internet Explorer) being used, and the domain name of the internet service provider. We sometimes use the non-personal information that we collect to improve the design and content of the site and to enable us to personalise your experience.
What we do with your personal information
The personal information that you provide will be available to Auction Direct Flowers, our affiliated companies and trusted third party service providers and contractors for the following purposes:
• to process enquiries received via the site
• to register you for and send you newsletters
• to conduct market research and business development
• to provide you with information about products and promotions that may be of interest to you from ourselves
• in connection with surveys related to our products and the site
• any other purpose indicated at the time you voluntarily provide your personal information
We may from time to time use your personal information to send you automated email messages or marketing materials regarding our services and the services of third party suppliers, in each case with your prior consent. These email messages may contain features that help us make sure you received and were able to open the message.
You may opt out of receiving such marketing email messages at any time, free of charge, by replying to the message with “unsubscribe” in the subject line, or by following the instructions in any marketing communication.
Disclosing your personal information
We may disclose your personal information to companies and individuals who perform business functions and services on our behalf. Such functions may include hosting the Site, analysing data and providing other support services. All such parties will be required to keep your personal data secure and only process it in accordance with our instructions.
We may also disclose your personal information if, in our opinion, disclosure is required by law.
International transfers of your personal information
We may transfer and process any personal information you provide to us to countries outside the European Economic Area whose laws may not afford the same level of protection to your personal information. We will therefore ensure that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.
Cookies and tracking software
We use “cookies” and other types of tracking software in order to personalise your visit to our website and enhance your experience by gaining a better understanding of your particular interests and customising our pages for you. A cookie is a message given to a web browser by a web server and which is then stored by the browser in a text file. Each time the browser requests a page from the server this message is sent back which enables the user’s computer to be identified.
We may use the information provided by cookies to analyse trends, administer the website, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies. If you like, you can set your browser to notify you before you receive a cookie so you have the chance to accept it and you can also set your browser to turn off all cookies. The website www.allaboutcookies.org (run by the Interactive Marketing Bureau) contains step-by-step guidance on how cookies can be switched off by users.
The accuracy of your information
While we endeavour to ensure that the information we hold about you is accurate and kept up to date, we shall assume that in the absence of evidence to the contrary, the information you provide us with is accurate. Should you inform us of inaccuracies in the information which we hold in relation to you or, if we discover that such information is inaccurate, it shall be promptly rectified by us. We do not intentionally retain any information about you which is out of date or which is no longer required.
Personal Data Security and Confidentiality
We maintain adequate technical and organisational security measures to protect your personal information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.
Access and Correction Rights
You can request access to, and have the opportunity to update and amend your personal information, and you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to and blocking of the processing of your personal information, by contacting us. For security reasons, we reserve the right to take steps to authenticate your identity before providing access to your personal information. Subject to applicable law, we may charge you a small fee to access your data.
Retention of data
We will keep your personal information for as long as necessary for the purposes for which it was collected, to provide you with services and to conduct our legitimate business interests or where otherwise required by law.
Changes to the Policy
If you have any questions regarding this policy, or you wish to update your details or remove your personal data from our records, please inform us using the ‘Contact Us’ facility on our website.